What Consumers Really Think About Pet Care Packaging
With the pet care industry witnessing exponential growth, this is the time that companies should strive to have their packaging match the customer’s high expectations. Read on to find out exactly what kinds of pet care packaging delight and frustrate pet owners in today’s consumer market.
Just a few years ago, the global pet care industry was estimated to be worth over $190 billion, with pet food constituting around $81 billion in sales. It is estimated that the industry should experience further growth of about 5.2% every year until 2025 according to Global Market Research.
With pet care products experiencing a big boom in demand, it’s crucial that manufacturers understand pet owners’ expectations – both the positive and negative. This way, they can identify opportunities for improvements and keep their customers coming back for more.
To get a better comprehension of the specific main concerns in a customer’s shopping …