Email marketing has proven to be an excellent way of advertising and branding your business. Entrepreneurs have turned to email marketing now that it has increased their level of reach and access to customers. With customer data like mobile phones and email addresses, it has also become very easy to reach the target audience.
But reaching the target audience and converting clicks into conversions are two different things. Having a good conversion rate is paramount for email marketing because it is a really bad sign to have a lower conversion rate.
Having an email address through web hosting and domain registration is a great way to authenticate your emails and brands. Buying services for hosting email addresses on your business website domain is also a good practice for your business.
What else can you do to boost your email conversion rate through email marketing? Read on to know more.