Enticing consumers to buy clothes by establishing new tendencies is, some have argued, a key component of the business’s success. Intellectual property guidelines that intrude with this means of trend-making would, in this view, be counter-productive. On the opposite hand, it is usually argued that the blatant theft of new concepts, unique designs, and design details by larger companies is what usually contributes to the failure of many smaller or independent design companies.

The magnificence phase, covered for the first time this yr in our The State of Fashion 2021 report, has remained comparatively insulated from the pandemic, providing customers a comforting pick-me-up in difficult instances. As we move toward recovery, companies within the magnificence segment have an opportunity to align with shifting category and regional alternatives. Among the standout themes of the previous yr has been the continuing flourishing of on-line enterprise models, reflecting a longer-term pattern that accelerated …