A 1990 study by Bain & Company and HBR, discovered that it prices, on common, five occasions more to acquire a new customerthan shut an existing one. This means you shouldn’t cease advertising as quickly as they’ve made a purchase. Once you could have your initiatives working and you’ve got experimented with a quantity of issues, take notice of the data. As you scale, it’s a good idea to double-down on confirmed strategies of producing revenue.

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