Diamonds, while pricey, maintain their value over time, whereas more inexpensive cubic zirconia is more prone to scratches with frequent use. The authors of the examine predicted a dramatic change in market shares by 2015, where the market share of the United States will have dropped to round 25%, and China and India will enhance theirs to over 13%. The Trend of buying jewellery online can additionally be rising daily, as a result Jewelery News the highest quality jewellery could be offered at a less expensive price to any part of India via many on-line retailers. The Middle East will stay more or less fixed at 9%, whereas Europe’s and Japan’s market share might be halved and become less than 4% for Japan, and less than 3% for the most important individual European countries, Italy and the UK.

• Rising revenue stage, availability of latest Jewellery designs, and expansion of on-line